Roll out of the #TheRealDR Integrated Program to include press trips for print, digital and social media outlets.
Montreal, December 3rd, 2019: Canadian journalists and social media influencers will be visiting the Dominican Republic in record numbers this winter as part of an ambitious program in support of the country as a safe, family-friendly destination. In addition to top destinations such as Punta Cana, Puerto Plata, Samaná or La Romana, journalists and influencers will be experiencing cultural destinations such as La Vega in the middle of the “Carnaval” season, the hidden spots of the colonial zone of Santo Domingo and much more. Media groups will be visiting the country in back to back press trips from November 2019 to March 2020 and are encouraged to use the hashtag #therealdr.
According to Cosette Garcia, Director of the Montreal Tourism Promotion Office, the program is an acknowledgement of the importance of the Canadian market to the Dominican Republic. “We are thrilled to proactively invite press to our country this winter. The program is wide reaching and will include trade publications, consumer outlets, glossy magazines and top influencers. Our hotel partners have stepped up across the country – media will see everything from high-energy all-inclusive resorts, to small boutique hotels, to five-star luxury properties.”
During the month of November, four Canadian trade publications from Ontario and Quebec visited Punta Cana—including a stop to surf at Playa Macao and a visit to the trilling Scape Park in Cap Cana—resulting in positive headlines. This week, journalists from national dailies including The Globe and Mail and National Post will visit the city of Santo Domingo and Casa de Campo resort in La Romana, followed immediately by a trip mid-December to focus on luxurious destination hotels in Puerto Plata and Playa Grande, and Meetings and Incentive properties in Santo Domingo. In the New Year, three more groups will visit in January, February and March.
“This is the first time we have attempted an aggressive visiting media program of this nature, and we are humbled by the amazing response from the Canadian media” added Garcia. “The best editors, journalists and influencers are excited to visit the Dominican Republic, and we look forward to rolling out the red carpet this winter. The media have an important role to play in the image of our entire country and we intend to show them a warm Dominican welcome.”
Media interested in participating in one of the press trips should contact Siren Communications.
About the Dominican Republic
Surrounded by the Atlantic Ocean on the north and the Caribbean Sea on the south, our lush tropical and paradisiacal country boasts nearly 1,000 miles (1,609 km) of coastline, 250 miles (402 km) of the world’s top beaches, magnificent resorts and hotels, and a variety of sports, recreation and entertainment options. Here you can dance to the pulse pounding thrill of the merengue, renew in our luxurious and diverse accommodations, explore ancient relics of centuries past, delight in delicious Dominican gastronomy or enjoy ecotourism adventures in our magnificent national parks, mountain ranges, rivers and beaches.
Known for our warm and hospitable people, Dominican Republic is a destination like no other, featuring astounding nature, intriguing history and rich cultural experiences like music, art and festivals, plus uniquely Dominican specialties such as cigars, rum, chocolate, coffee, merengue, amber and larimar.
Dominican Republic features the best beaches, fascinating history and culture, and is a chosen escape for celebrities, couples and families alike.
Visit the Dominican Republic Ministry of Tourism’s official web site at: www.godominicanrepublic.com or call 1-888-494-5050 for more information.
News releases, images and the press kit also can be accessed from the official DR Ministry of Tourism website: www.GoDominicanRepublic.com