MITUR wins prestigious international awards for U.S. digital and experiential marketing campaigns
DOMINICAN REPUBLIC – September 2019– Two Dominican Republic Ministry of Tourism campaigns were recently recognized in the 2019 Summit International Awards (SIA) for their marketing programs created by the renown independent advertising agency BVK. With over 4,500 entries coming from 27 countries, Dominican Republic scored among the best, winning the Silver Award in the Travel/Tourism/Nature Website Category for its tourism official website, and the Gold Award in the Guerrilla/Unconventional Marketing Category for their innovative pop-up style traveling activation “POP Funhouse” which promoted tourism to the country’s north coast in four U.S. cities.
“In a market as competitive as the United States, the Dominican Republic Ministry of Tourism is always searching for the most creative avenues of promotion. We are honored that our marketing strategies have been recognized this year by such an important international platform like the Summit Awards Organization,” said Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. “BVK has been our strategic ally, creating groundbreaking, innovative marketing and advertising campaigns that continue to position Dominican Republic as the number one Caribbean destination.”
From hiking trails to undiscovered beaches and unique cultural activities including gastronomy, dancing and carnival, Dominican Republic is like no other place in the Caribbean, these campaigns speak to the diversity and beauty of Dominican Republic, further raising awareness that there is more to Dominican Republic than meets the eye.
Over the past 25 years, the Summit Awards Organization has established itself as one of the premier arbiters of creative excellency. The organization is dedicated to furthering creative excellence in the communications industry. Companies and individuals from more than 50 countries and across five continents participate in its award programs.
“Our team is thrilled to be recognized for our continued efforts to push creative boundaries and connect with customers in new and innovative ways. We’d like to thank our client, the Dominican Republic Ministry of Tourism, for believing in the power of fearless ideas and stories that inspire,” said Ileana Alemán-Rickenbach, Chief Creative Officer, BVK Miami.
The Summit Creative Award (Summit SCA), began in 1994 and evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field.
The Dominican Republic Ministry of Tourism has been recognized several times by the Summit Awards organization throughout the years for their innovative and creative marketing campaigns.
To learn more about this year’s winning campaigns, visit www.GoDominicanRepublic.com.
BVK is a top 25 independent marketing and advertising agency headquartered in Milwaukee, Wisconsin. The award-wining agency focuses on the pillars of healthcare, travel and tourism, higher education, recreation and lifestyle industries.
About Dominican Republic
Well known for off-the-beaten-path excursions, rich culture, endless amenities and year-round perfect climate, Dominican Republic is a place like no other. Easily accessible via a direct flight from most major airports, it is an ideal oasis for celebrities, couples and families alike. From hiking trails to undiscovered beaches and world-class golf courses, here you can renew in our luxurious and diverse accommodations, explore ancient relics of centuries past, revel in Dominican fare, or enjoy ecotourism adventures in our magnificent national parks, mountain ranges and rivers.
Surrounded by the Caribbean Sea on the south and the Atlantic Ocean on the north, Dominican Republic features a variety of sports, recreation and entertainment options, exclusive cultural experiences like dancing, carnival festivities, plus Dominican specialties such as cigars, rum, chocolate, coffee, amber and larimar. Between adventurous Puerto Plata, lush Samaná, historic Santo Domingo, sunny Punta Cana, luxe La Romana, bustling Barahona and more, each area has something for every type of traveler and budget.
In addition to its uncharted experiences coast to coast, the country has also generated a worldwide reputation for its warm, and hospitable people. With eight international airports and nine distinct ecological zones it has never been more accessible or appealing to explore Dominican Republic. To learn more and begin planning your trip visit the Dominican Republic Ministry of Tourism’s official website at:
BVK Public Relations for DR Ministry of Tourism
Annie Holschuh, US PR Director
(414) 247-2140 / firstname.lastname@example.org